Jen Shinn has extensive experience in online marketing and analytics and has worked for big brands like Fairmont Hotels, The Biggest Loser Resorts and Waterford Crystal. With her experience in search engine optimization, social media strategy, blogger outreach, e-mail marketing, affiliate marketing, pay-per-click/display advertising even market research, her diverse background gives her the ability to create effective marketing strategies. Her background in analytics is the cornerstone to her success. She started working with numbers before she found her niche in online marketing. Jen was a Director at JP Morgan Chase, analyzing multi-million dollar portfolios for the Private Client Services Department.