Can you tell a story in 6 seconds? We've learned to regale an audience in 140 characters and to catch someone's eye with one wordless photo. Being relevant online is important in this new age of marketing, with social media being our new frontier. What was once a space for chat rooms, forums and basic sites for bands to share their music, social media has transformed into being where people find community. It is our community. It is where we talk, share, shop and learn. Businesses have found that being ahead of the curve with social media is a vital … [Read more...]
What Bloggers Want: An Interview with Debbie Bookstaber
With Toy Fair quickly approaching, many businesses are gearing up to highlight their best and brightest products for media during the 4 day show. As blogging has become a leading means of press, the rise in bloggers attending Toy Fair has increased each year. Julie Livingston, Senior Director of Client Development at CarrotNewYork, tackles the discussion around the complexities of companies and bloggers working together. What should those relationships look like? What is the best way for bloggers and businesses to work together effectively? To that … [Read more...]
Debbie Bookstaber named one of Top Parent Bloggers Changing the World by Babble
Element Associates founder and president, Debbie Bookstaber, was recently recognized as one of the "Top 25 Parent Bloggers Who Are Changing the World" by Babble.com. Read more on Babble Website! … [Read more...]
Debbie Speaking at Springboard Conference
Element Associates Founder and President Debbie Bookstaber has been invited to speak at Springboard Conference in Boston. Debbie will be co-leading a panel entitled Affiliate Marketing Tactics and Tips for Bloggers, teaching bloggers to go beyond the banner ad to learn how top affiliate marketers really convert blog traffic into affiliate commissions. Springboard is an intimate workshop-driven experience. Panels have their time and place in the conference world, but our focus is on skills and skill-building. To make that happen, we think that you typically need one or two experts to … [Read more...]