Liza’s primary focus at Element Associates is media outreach. She masters placements with editors, producers and bloggers across the country. She specializes in the toy/baby vertical. Her recent promotional efforts resulted in client coverage in Parents Magazine, Good Housekeeping Magazine, People Magazine, FamilyFun, Kiwi Magazine, Scholastic Parent & Child, Fit Pregnancy, and VOGUE. Liza graduated with a B.S. in Advertising from The University of Florida, where she was the recipient of the John Sutherland Service Award. She also received a Master’s degree in Mass Communications and Public Relations from The Walter Cronkite School of Journalism & Mass Communication at Arizona State University. In addition to her current projects, Liza is a freelance writer. She is also an accomplished stage and voice-over actress, and spends her off hours laughing and dancing with her son, Johnny.