Debbie has over 18 years of marketing experience and has managed online marketing programs responsible for hundreds of millions of dollars in annual sales. She has advised PR firms, Fortune 500 companies, non-profits, and government agencies on blogger relations and effective social media strategies. She is a frequent speaker at industry conferences such as Licensing Expo, BlogHer, SXSW, AffiliateSummit, and TypeA Parent. Debbie was recognized as one of the “Top 25 Parent Bloggers Who Are Changing the World” byBabble.com in 2012 and as a “Best of the Net” Blogger by Working Mother Magazine in … [Read more...]

Jen Shinn has extensive experience in online marketing and analytics and has worked for big brands like Fairmont Hotels, The Biggest Loser Resorts and Waterford Crystal. With her experience in search engine optimization, social media strategy, blogger outreach, e-mail marketing, affiliate marketing, pay-per-click/display advertising even market research, her diverse background gives her the ability to create effective marketing strategies. Her background in analytics is the cornerstone to her success. She started working with numbers before she found her niche in online marketing. Jen was a … [Read more...]

Greg is a well-versed Internet Marketing Expert who has helped companies both large and small achieve success in Search Engine Marketing through proven strategies and effective implementation. Greg has been involved with Internet Marketing and Design since 1998. Coming from a web design and development background, in 2006 he shifted his focus to Search Engine Marketing, especially Pay-Per-Click-Marketing, where he has helped both Fortune 500 companies as well as small businesses and new start-ups to improve branding, increase online and offline revenues, cut costs and succeed online. Since … [Read more...]

Renee brings 18 years of writing, editing, consumer, and client project management to our team. As our client services director, Renee focuses largely on overall client strategy for content, social media, and web development as well as developing long-term relationships with clients. She also plays a large part in PR, brand management, and business development. Renee has worked in both the corporate and freelance space for over 18 years. Being someone who is sandwiched between GenX and the Millennial generation (now called the Xennial generation) gives her a unique point of view. She is an … [Read more...]

Sandra Gillam graduated from Brigham Young University with an English degree that she has put to good use on behalf of brands and business during her time at Element Associates. After extensive school board, PTA volunteering, and various community leadership roles, she put her organizational skills to work in the digital outreach arena. With Element Associates she has coordinated blogger outreach and data analysis for such brands as Wubble Bubble Ball, Udi's, Little House on the Prairie, and more. … [Read more...]

Liza's primary focus at Element Associates is media outreach.  She masters placements with editors, producers and bloggers across the country. She specializes in the toy/baby vertical.  Her recent promotional efforts resulted in client coverage in Parents Magazine, Good Housekeeping Magazine, People Magazine, FamilyFun, Kiwi Magazine, Scholastic Parent & Child, Fit Pregnancy, and VOGUE.  Liza graduated with a B.S. in Advertising from The University of Florida, where she was the recipient of the John Sutherland Service Award.  She also received a Master’s degree in Mass Communications and … [Read more...]

After fifteen years working as a television reporter and meteorologist in Philadelphia, Robyn Stevens lends her inside knowledge and experience in the media industry to achieve a tremendous level of press coverage for all her clients. With an extensive list of industry connections and an evolving relationship with new media outlets and communities, Robyn Stevens creates highly innovative media and marketing strategies. Robyn Stevens publicity credits include landing opportunities on Oprah, The Today Show, Good Morning America, CBS Early Show, The Doctors, Dr. Oz, Rachel Ray,Anderson Cooper, … [Read more...]