Debbie Bookstaber is the President of Element Associates, where she leads online marketing, affiliate marketing, search (SEO), blogger outreach, social media and strategic initiatives for her clients. Debbie is recognized in her field, and she frequently speaks at social media and interactive conferences such as SXSW, BlogHer, Affiliate Summit, Type-A Parent, ASTRA Marketplace and many more. In 2012, Debbie was recognized as one of the “Top 25 Parent Bloggers Who Are Changing the World” by Babble.com.
Debbie has over 25 years of marketing experience at brands such as Expedia and Travelocity. She has managed online marketing programs responsible for several hundred million dollars in annual sales. She won both the Travelocity Enterprise Award and the Expedia Horizon Award for her job performance. Debbie has advised PR firms and Fortune 500 companies on blogger relations and effective social media strategies, and she serves as the Director of Social Media for Child’s Play Communications in New York, NY.
Prior to starting her agency, Debbie Bookstaber was the VP of Strategy and Business Development at The JAR Group, where she started an award-winning affiliate management group, bringing in clients such as Waterford, Wedgwood, Royal Doulton, USGA, Tunecore, Dollar Days, Joy Berry Books, Greensbury Market, and many more. As a result of Debbie’s efforts, the agency was named to the Inc. 500 list in 2010.
Debbie graduated Magna Cum Laude and Phi Beta Kappa from Yale University with a simultaneous Bachelors and Masters in History. She is the co-founder of Bloganthropy.org and Mamanista.com. Bloganthropy.org empowers bloggers to become philanthropic leaders in their communities. Through their annual awards, Bloganthropy recognizes bloggers who effectively use social media for social good.
An active volunteer, Debbie currently serves on the board of Postpartum Progress Inc and volunteers her services for many social good campaigns. She served a four year term on the Tredyffrin & Easttown School Board, where she chaired the Public Information Committee for two years. She served on the Tredyffrin Historic Preservation Trust Board from 2008-2012 and as Vice President from 2011-2012. She was a member of the Tredyffrin & Easttown Cares Advisory Board and of the Tredyffrin Parks & Recreation Board. She also chaired the Project Research & Development Committee of the Junior League of Philadelphia for two years and was recognized as a Volunteer of the Year in 2003.
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