Background: Little House on the Prairie was a brand with consumer awareness that rivals Sesame Street yet they had no official website presence to support licensees and engage with fans. They needed to bring their brand into the new millennium and establish a Goal: The goal was to build the Little House on the Prairie brand and to strengthen the community of fans. Secondarily, the website and digital presence should support brand activities through licensing and merchandising. We needed to create a website that would support both fan activity and licensee support. Strategy: Element … [Read more...]
Liza Marques Grando; Media Outreach
Liza's primary focus at Element Associates is media outreach. She masters placements with editors, producers and bloggers across the country. She specializes in the toy/baby vertical. Her recent promotional efforts resulted in client coverage in Parents Magazine, Good Housekeeping Magazine, People Magazine, FamilyFun, Kiwi Magazine, Scholastic Parent & Child, Fit Pregnancy, and VOGUE. Liza graduated with a B.S. in Advertising from The University of Florida, where she was the recipient of the John Sutherland Service Award. She also received a Master’s degree in Mass Communications and … [Read more...]
Robyn Stevens; Lead Public Relations Specialist
After fifteen years working as a television reporter and meteorologist in Philadelphia, Robyn Stevens lends her inside knowledge and experience in the media industry to achieve a tremendous level of press coverage for all her clients. With an extensive list of industry connections and an evolving relationship with new media outlets and communities, Robyn Stevens creates highly innovative media and marketing strategies. Robyn Stevens publicity credits include landing opportunities on Oprah, The Today Show, Good Morning America, CBS Early Show, The Doctors, Dr. Oz, Rachel Ray,Anderson Cooper, … [Read more...]
WEBSITE DESIGN
Smart website design increases conversions. Mobile responsive designs help you get found by the right audience. We have the best web designers in the world on contract, and can create custom websites that meet your needs, including eCommerce. We create brilliant, responsive designs that will drive conversions. Do you need a mobile-responsive update on your website? Is your design clunky and outdated? Please email us or use the contact form below and we can help you! … [Read more...]