Background: Little House on the Prairie was a brand with consumer awareness that rivals Sesame Street yet they had no official website presence to support licensees and engage with fans. They needed to bring their brand into the new millennium and establish a Goal: The goal was to build the Little House on the Prairie brand and to strengthen the community of fans. Secondarily, the website and digital presence should support brand activities through licensing and merchandising. We needed to create a website that would support both fan activity and licensee support. Strategy: Element … [Read more...]