With Toy Fair quickly approaching, many businesses are gearing up to highlight their best and brightest products for media during the 4 day show. As blogging has become a leading means of press, the rise in bloggers attending Toy Fair has increased each year. Julie Livingston, Senior Director of Client Development at CarrotNewYork, tackles the discussion around the complexities of companies and bloggers working together. What should those relationships look like? What is the best way for bloggers and businesses to work together effectively? To that … [Read more...]