With Toy Fair quickly approaching, many businesses are gearing up to highlight their best and brightest products for media during the 4 day show. As blogging has become a leading means of press, the rise in bloggers attending Toy Fair has increased each year. Julie Livingston, Senior Director of Client Development at CarrotNewYork, tackles the discussion around the complexities of companies and bloggers working together. What should those relationships look like? What is the best way for bloggers and businesses to work together effectively?
To that end, Julie came to our very own Debbie Bookstaber. In the interview, Julie enlists Debbie’s expertise as a “thought leader in the social space” and her extensive work with toy companies and brands to shed light on how to successfully engage in blogger relations. Debbie shares her answers to questions such as, “What kind of bloggers cover Toy Fair?” and “How should exhibitors identify the best bloggers with whom to work?”
To read the informative interview:
By: Julie Livingston