A great attribute of a strong social media firm is the ability to think creatively about how to promote and work for their clients. Like an advertising gymnast, media firms have to be flexible, contort and work outside of the box to keep a competitive edge in the growing and ever-changing world of social media.
There are no hard and fast rules of social media, yet these non-rules are always changing. New platforms are created, algorithms are adjusted and performance indicators die off and rebirth on a regular basis. Media marketers must think quick, gather and process data, and watch trends.
So when Facebook, once again, changes their algorithm, social media firms should look at the opportunity to find new ways to serve their clients. Instead, as with the recent Facebook update, media marketers are panicking. Business Insider’s article from last week, entitled Facebook Screws Social Media Marketers, explores the possible impact Facebook’s new algorithm may have on social media marketing. This panic-inducing report paints a grim picture for social media marketing firms and SEO specialists.
Is this the end of Social Media Marketing on Facebook?
We say not at all.
Business Insider likens the new Facebook algorithm to the changes Google made to its SEO algorithm. Did this kill the SEO profession? No. But it did make SEO specialists rethink strategies and work to evolve their tactics in order to maintain rankings and traffic. In the same way, social media marketers have a unique opportunity to think beyond the current strategies and find new ways to successfully market their brands on Facebook.
When Facebook changed their edgerank algorithm, smart social media marketers will evolve their tactics. In fact, Element Associates has already recommend using a blend of tactics– including advertising via Google, Facebook and numerous other digital channels– to maintain and grow Facebook brand pages as well as website sales.
Changes are the only constant in the world of social media marketing. More changes will come, and the strategies marketers are using now will become void with every era of updated algorithms and new media platforms. The challenge for social media firms does not lie in sustainability, but rather willingness to explore, evolve and attempt new strategies to serve their clients.