Recently, I was asked why content creation and blogging matters in 2014 by a young twenty-something individual, the member of a generation that is growing more and more accustomed to quick information fast - the future young professionals that will lead consumer purchases in the near future. Attempting to keep it brief, I shared with the young man the virtues of having fresh content on your website and how it makes Google search engines happy and how studies show that it makes it easier for people to find you; I shared the importance of sharing your content on various platforms to maximize … [Read more...]
New Facebook Changes and Social Media Marketing
A great attribute of a strong social media firm is the ability to think creatively about how to promote and work for their clients. Like an advertising gymnast, media firms have to be flexible, contort and work outside of the box to keep a competitive edge in the growing and ever-changing world of social media. There are no hard and fast rules of social media, yet these non-rules are always changing. New platforms are created, algorithms are adjusted and performance indicators die off and rebirth on a regular basis. Media marketers must think quick, gather and process data, and watch … [Read more...]
Google’s Change to Encrypted Keyword Search
This week bloggers and SEO strategists are abuzz over Google’s latest move to make all keyword searches encrypted so that websites can no longer determine what search terms were used to find their site. SEO strategists, big businesses and bloggers alike analyze keyword data to determine what terms drive inbound traffic to their sites. The data is then used in an expanded effort to bring in even more traffic. With this new move by Google, keyword search data will no longer be available for site owners. Google will continue to provide keyword data for pay-per-click advertisers. You may … [Read more...]
Facebook Changes the Rules for Promotions
his week, Facebook made changes to guidelines regarding promotions made on their social network. Social media enthusiasts, public relations firms, media managers and bloggers alike have been poring over the new guidelines, the most notable of which involves Facebook’s lifting of the requirement that promotions can only be administered via third-party applications. Removing this requirement changes the game for businesses on Facebook. Previously, if a Facebook Page wanted to run a contest or giveaway, they had to do so with a third-party app (such as Rafflecopter or ShortStack). These apps, … [Read more...]
Vine: The New Social Media Frontier
Can you tell a story in 6 seconds? We've learned to regale an audience in 140 characters and to catch someone's eye with one wordless photo. Being relevant online is important in this new age of marketing, with social media being our new frontier. What was once a space for chat rooms, forums and basic sites for bands to share their music, social media has transformed into being where people find community. It is our community. It is where we talk, share, shop and learn. Businesses have found that being ahead of the curve with social media is a vital … [Read more...]
What Bloggers Want: An Interview with Debbie Bookstaber
With Toy Fair quickly approaching, many businesses are gearing up to highlight their best and brightest products for media during the 4 day show. As blogging has become a leading means of press, the rise in bloggers attending Toy Fair has increased each year. Julie Livingston, Senior Director of Client Development at CarrotNewYork, tackles the discussion around the complexities of companies and bloggers working together. What should those relationships look like? What is the best way for bloggers and businesses to work together effectively? To that … [Read more...]