Sandra Gillam graduated from Brigham Young University with an English degree that she has put to good use on behalf of brands and business during her time at Element Associates. After extensive school board, PTA volunteering, and various community leadership roles, she put her organizational skills to work in the digital outreach arena. With Element Associates she has coordinated blogger outreach and data analysis for such brands as Wubble Bubble Ball, Udi's, Little House on the Prairie, and more. … [Read more...]
EMAIL MARKETING
Develop your newsletter list. Reach your potential customers right in their inbox via email marketing. Email is one of the best ways to control your customer email list, build buzz around your sales and special events, or move quickly to share your seasonal campaigns. Done correctly, you can look for high open rates and well-written copy for all your newsletter emails. Do you have a stale and struggling newsletter list? Do you need to increase your subscriber count and develop a sales funnel? Please email us or use the contact form below to get in touch! … [Read more...]
DIGITAL ADVERTISING
Create PPC and digital ads that convert. Use analytics and SEO tools to maximize your advertising budget. We understand the need to create a profitable sales funnel so that every advertising dollar is working as hard for you as possible. We will help you monitor your ad spend, close sales funnels, and create a strong connection between the customer and the sale. Do you have advertising campaigns that aren't performing well for you? Do you need help creating a strong sales funnel from start to sale? Please email us or use the contact form below to get in touch! … [Read more...]
SEO & ANALYTICS
Smart content strategy and website UX. Help your brand and products get discovered by the right audience through strategic SEO. We have the ability to analyze your current analytics and make adjustments to improve your overall search engine rankings with organic, natural SEO. No black-hat shortcuts here, you get professional, top-quality results. Do you need an honest evaluation of your site's rankings and performance? Is your current SEO strategy in need of an overhaul? Please email us or use the contact form below and we can help you! … [Read more...]
Blogger Bash Social Suite 2014
Today, we are in NYC for Blogger Bash 2014 hosting our first ever Social Suite. Here's a bit about each of our amazing sponsors and what to expect at their booths: Wish Smokey Bear a Happy 70th Birthday! Get your photo taken with Smokey before enjoying some of his birthday cake. Sign his birthday card, and learn his ABC’s: Always Be Careful with fire.If you start a fire, put it out when you are done. "Remember, Only YOU Can Prevent Wildfires!" Tweet: @Smokey_Bear Stop by the Joseph Nogucci table today to see their newest jewelry collection. Miii bracelets are crafted from … [Read more...]
Fifth Annual Bloganthropy Awards Held July 18th at Blogger Bash in NYC
Bloganthropy.org, which recognizes and honors bloggers who use their social media influence to support charitable causes, is announcing the call for nominations for the 2014 Bloganthropy Award. Bloganthropy.org was founded in 2009 by Debbie Bookstaber and Candace Lindemann of Mamanista.com. Bloganthropy is dedicated to recognizing bloggers who effectively use social media for social good. Those interested in nominating a blogger can visit the Bloganthropy website to apply. The finalists will be selected by the Bloganthropy.org Advisory Board, which consists of 45+ prominent female bloggers … [Read more...]
New Facebook Changes and Social Media Marketing
A great attribute of a strong social media firm is the ability to think creatively about how to promote and work for their clients. Like an advertising gymnast, media firms have to be flexible, contort and work outside of the box to keep a competitive edge in the growing and ever-changing world of social media. There are no hard and fast rules of social media, yet these non-rules are always changing. New platforms are created, algorithms are adjusted and performance indicators die off and rebirth on a regular basis. Media marketers must think quick, gather and process data, and watch … [Read more...]
Bloganthropy Announces Finalists for 2013 Blogger of the Year Awards
The Annual Bloganthropy Awards, which recognize and honor bloggers who use their sites to support charitable causes, announced its finalist selections for the 2013 Bloganthropy Blogger of the Year award. This year’s finalists are: New Jersey Digital Moms and Social Media Moms - Social Media Moms, a united group of mothers active in social media, and New Jersey Digital Moms, a network of mothers and strong business leaders in New Jersey, created the #JerseyLove project and Jersey Love Retreat to support Jersey Shore tourism and to raise funds for Hurricane Sandy-ravaged Belmar, N.J. … [Read more...]
Call for Nominations for 2013 Bloganthropy Blogger of the Year Award
The Annual Bloganthropy Awards, which recognize and honor bloggers who use their sites to support charitable causes, is announcing the call for nominations for the 2013 Bloganthropy Blogger of the Year award. Launched in 2010 by Bloganthropy, the unique awards program is dedicated to recognizing bloggers who effectively use social media for social good. Those interested in nominating a blogger can visit the Bloganthropy website to apply. The top three finalists will receive up to $500 towards their travel expenses, two nights at the Embassy Suites in Rogers, AR and transportation to … [Read more...]
Google’s Change to Encrypted Keyword Search
This week bloggers and SEO strategists are abuzz over Google’s latest move to make all keyword searches encrypted so that websites can no longer determine what search terms were used to find their site. SEO strategists, big businesses and bloggers alike analyze keyword data to determine what terms drive inbound traffic to their sites. The data is then used in an expanded effort to bring in even more traffic. With this new move by Google, keyword search data will no longer be available for site owners. Google will continue to provide keyword data for pay-per-click advertisers. You may … [Read more...]