his week, Facebook made changes to guidelines regarding promotions made on their social network. Social media enthusiasts, public relations firms, media managers and bloggers alike have been poring over the new guidelines, the most notable of which involves Facebook’s lifting of the requirement that promotions can only be administered via third-party applications. Removing this requirement changes the game for businesses on Facebook. Previously, if a Facebook Page wanted to run a contest or giveaway, they had to do so with a third-party app (such as Rafflecopter or ShortStack). These apps, … [Read more...]
Debbie Bookstaber Leading a Solo Panel at Affiliate Summit 2013
Debbie Bookstaber, President of Element Associates, will be speaking at the upcoming Affiliate Summit East 2013 conference taking place August 18-20th at the Pennsylvania Convention Center in Philadelphia, PA. Affiliate Summit, the premier affiliate marketing industry conference, was founded by Missy Ward and Shawn Collins in 2003 for the purpose of providing educational sessions on the latest industry issues and fostering a productive networking environment for affiliate marketers "We're excited to have Debbie Bookstaber on the speaker faculty for two high profile sessions. Her … [Read more...]
Debbie Bookstaber’s Article in ISSUU FeedFront Magazine
Debbie recently wrote a piece for ISSUU FeedFront Magazine entitled "Don't SPAM Your Affiliates: CPM Done Right." In it she talks of using CRM to increase open rates and campaign success. See page 26 of this issue to read the full article. … [Read more...]
Element Associates Nominated for 2013 Rakuten LinkShare “OPM-Agency of the Year” Golden Link Award
After in incredible successful year, Element Associates was recently nominated for a 2013 Rakuten LinkShare “OPM-Agency of the Year” Golden Link Award. “We are honored to be nominated for OPM Agency of the Year,” says Debbie Bookstaber, founder and president of Element Associates. “To be nominated alongside such talented competitors is truly an honor." The Annual Golden Link Awards are part of Rakuten LinkShare Symposium East 2013, which will take place on Monday, June 17, beginning at 6:30 pm at the Edison Ballroom in New York. The Awards celebrate excellence and innovation in the … [Read more...]
Debbie named Working Mother’s Best of the Net
Debbie's personal site, Mamanista, was named one of Working Mother's Best of the Net! Mamanista makes it easy to find trendy yet budget-friendly gifts, fashion and baby gear, all of which have been reviewed in its product guides. The site also feature ongoing deals and contests and highlights worthwhile charities. She is honored to be included in such a list of amazing websites for mothers! … [Read more...]
Vine: The New Social Media Frontier
Can you tell a story in 6 seconds? We've learned to regale an audience in 140 characters and to catch someone's eye with one wordless photo. Being relevant online is important in this new age of marketing, with social media being our new frontier. What was once a space for chat rooms, forums and basic sites for bands to share their music, social media has transformed into being where people find community. It is our community. It is where we talk, share, shop and learn. Businesses have found that being ahead of the curve with social media is a vital … [Read more...]
What Bloggers Want: An Interview with Debbie Bookstaber
With Toy Fair quickly approaching, many businesses are gearing up to highlight their best and brightest products for media during the 4 day show. As blogging has become a leading means of press, the rise in bloggers attending Toy Fair has increased each year. Julie Livingston, Senior Director of Client Development at CarrotNewYork, tackles the discussion around the complexities of companies and bloggers working together. What should those relationships look like? What is the best way for bloggers and businesses to work together effectively? To that … [Read more...]
Debbie Bookstaber named one of Top Parent Bloggers Changing the World by Babble
Element Associates founder and president, Debbie Bookstaber, was recently recognized as one of the "Top 25 Parent Bloggers Who Are Changing the World" by Babble.com. Read more on Babble Website! … [Read more...]
Debbie Speaking at Springboard Conference
Element Associates Founder and President Debbie Bookstaber has been invited to speak at Springboard Conference in Boston. Debbie will be co-leading a panel entitled Affiliate Marketing Tactics and Tips for Bloggers, teaching bloggers to go beyond the banner ad to learn how top affiliate marketers really convert blog traffic into affiliate commissions. Springboard is an intimate workshop-driven experience. Panels have their time and place in the conference world, but our focus is on skills and skill-building. To make that happen, we think that you typically need one or two experts to … [Read more...]