Today, we are in NYC for Blogger Bash 2014 hosting our first ever Social Suite. Here's a bit about each of our amazing sponsors and what to expect at their booths: Wish Smokey Bear a Happy 70th Birthday! Get your photo taken with Smokey before enjoying some of his birthday cake. Sign his birthday card, and learn his ABC’s: Always Be Careful with fire.If you start a fire, put it out when you are done. "Remember, Only YOU Can Prevent Wildfires!" Tweet: @Smokey_Bear Stop by the Joseph Nogucci table today to see their newest jewelry collection. Miii bracelets are crafted from … [Read more...]
Fifth Annual Bloganthropy Awards Held July 18th at Blogger Bash in NYC
Bloganthropy.org, which recognizes and honors bloggers who use their social media influence to support charitable causes, is announcing the call for nominations for the 2014 Bloganthropy Award. Bloganthropy.org was founded in 2009 by Debbie Bookstaber and Candace Lindemann of Mamanista.com. Bloganthropy is dedicated to recognizing bloggers who effectively use social media for social good. Those interested in nominating a blogger can visit the Bloganthropy website to apply. The finalists will be selected by the Bloganthropy.org Advisory Board, which consists of 45+ prominent female bloggers … [Read more...]
Maximizing Your Content Marketing Plan in 2014
Recently, I was asked why content creation and blogging matters in 2014 by a young twenty-something individual, the member of a generation that is growing more and more accustomed to quick information fast - the future young professionals that will lead consumer purchases in the near future. Attempting to keep it brief, I shared with the young man the virtues of having fresh content on your website and how it makes Google search engines happy and how studies show that it makes it easier for people to find you; I shared the importance of sharing your content on various platforms to maximize … [Read more...]
New Facebook Changes and Social Media Marketing
A great attribute of a strong social media firm is the ability to think creatively about how to promote and work for their clients. Like an advertising gymnast, media firms have to be flexible, contort and work outside of the box to keep a competitive edge in the growing and ever-changing world of social media. There are no hard and fast rules of social media, yet these non-rules are always changing. New platforms are created, algorithms are adjusted and performance indicators die off and rebirth on a regular basis. Media marketers must think quick, gather and process data, and watch … [Read more...]
Bloganthropy Announces Finalists for 2013 Blogger of the Year Awards
The Annual Bloganthropy Awards, which recognize and honor bloggers who use their sites to support charitable causes, announced its finalist selections for the 2013 Bloganthropy Blogger of the Year award. This year’s finalists are: New Jersey Digital Moms and Social Media Moms - Social Media Moms, a united group of mothers active in social media, and New Jersey Digital Moms, a network of mothers and strong business leaders in New Jersey, created the #JerseyLove project and Jersey Love Retreat to support Jersey Shore tourism and to raise funds for Hurricane Sandy-ravaged Belmar, N.J. … [Read more...]
Call for Nominations for 2013 Bloganthropy Blogger of the Year Award
The Annual Bloganthropy Awards, which recognize and honor bloggers who use their sites to support charitable causes, is announcing the call for nominations for the 2013 Bloganthropy Blogger of the Year award. Launched in 2010 by Bloganthropy, the unique awards program is dedicated to recognizing bloggers who effectively use social media for social good. Those interested in nominating a blogger can visit the Bloganthropy website to apply. The top three finalists will receive up to $500 towards their travel expenses, two nights at the Embassy Suites in Rogers, AR and transportation to … [Read more...]
Google’s Change to Encrypted Keyword Search
This week bloggers and SEO strategists are abuzz over Google’s latest move to make all keyword searches encrypted so that websites can no longer determine what search terms were used to find their site. SEO strategists, big businesses and bloggers alike analyze keyword data to determine what terms drive inbound traffic to their sites. The data is then used in an expanded effort to bring in even more traffic. With this new move by Google, keyword search data will no longer be available for site owners. Google will continue to provide keyword data for pay-per-click advertisers. You may … [Read more...]
Facebook Changes the Rules for Promotions
his week, Facebook made changes to guidelines regarding promotions made on their social network. Social media enthusiasts, public relations firms, media managers and bloggers alike have been poring over the new guidelines, the most notable of which involves Facebook’s lifting of the requirement that promotions can only be administered via third-party applications. Removing this requirement changes the game for businesses on Facebook. Previously, if a Facebook Page wanted to run a contest or giveaway, they had to do so with a third-party app (such as Rafflecopter or ShortStack). These apps, … [Read more...]
Debbie Bookstaber Leading a Solo Panel at Affiliate Summit 2013
Debbie Bookstaber, President of Element Associates, will be speaking at the upcoming Affiliate Summit East 2013 conference taking place August 18-20th at the Pennsylvania Convention Center in Philadelphia, PA. Affiliate Summit, the premier affiliate marketing industry conference, was founded by Missy Ward and Shawn Collins in 2003 for the purpose of providing educational sessions on the latest industry issues and fostering a productive networking environment for affiliate marketers "We're excited to have Debbie Bookstaber on the speaker faculty for two high profile sessions. Her … [Read more...]
Debbie Bookstaber’s Article in ISSUU FeedFront Magazine
Debbie recently wrote a piece for ISSUU FeedFront Magazine entitled "Don't SPAM Your Affiliates: CPM Done Right." In it she talks of using CRM to increase open rates and campaign success. See page 26 of this issue to read the full article. … [Read more...]